A recent study revealed that people failed at their job interviews because they didn’t know enough about the company they were applying to join. To research about company before attending their job interview is a very important thing you must do.

Research is the one area that job applicants often neglect because they are applying for lots of jobs, they don’t have enough time, and they don’t really care which company they end up working for.

However, if you conduct the right research search, it will significantly increase your chances of success at your interview. In this article, you will learn how to conduct the best research possible in under five minutes.

To help you pass your job interview at the very first attempt, this article will cover the following three things:

  • Why it is so important to carry out effective research before your job interview.
  • 3 things you must research about a company you are being interviewed to join. These three things will literally take you less than five minutes to research.
  • A brilliant example answer to the tough but common interview question, why do you want to work for us?

WHY it is important to carry out RESEARCH before your interview?

If you don’t carry out any research, it tells the employer you are not motivated to work for them. You are only interested in a paycheck, and there is a strong possibility you will move on to a different company soon after starting work there.

This is not good for the employer because they will then have to re advertise the position.

3 things you must research about a company before your interview

  • Research area #1: Look at the company’s website, especially their About U.S page.

While studying their website, take note of their history, company mission, achievements or awards, and their organizational values.

  • Research area #2: Look at their products and services

Find out what the company actually does, what they sell or offer, and make sure you look at their positive online customer reviews.

Write down a list of the great things their customers or clients are saying about the company.

  • Research area #3: Follow them on social media

Look at their social media pages, especially Facebook, Instagram and LinkedIn. Take note of their latest news stories and how they engage with their followers.

These are exactly what to research about a company before a job interview.

How to Answer Interview Question, Why Do You Want To Work For Us (BEST ANSWER)

Below is a brilliant example answer to the tough but common interview question, why do you want to work for us?

“I conducted plenty of research before applying for the job and everything tells me your company will be a great place for me to work.

I want to work for you because you have a strong set of workplace values that I admire.

You support your employees so they can achieve their full potential, and I will get to collaborate on challenging projects with forward thinking people.

Finally, I want to work for you because you have a brilliant history and track record of achievement and your products and services are in demand.

This tells me you will always be an industry leader, meaning I can build a successful long term career here.”

Thank you so much for reading this article. I wish you all the best for passing your job interview.

by Scholars Hub

Scholars Hub is a site created for Scholars, to guide you write professional CV, professional Resume, Biodata, Common Interview Questions and Answers. is NOT awarding scholarships, is NOT an employment site, NOT recruiter or agency or third party, and is NOT directly or indirectly involve in any stage of recruitment or employment. We don’t charge anything for any information shared in this site.

The aim of setting up this interesting site is to help Scholars/Students, mostly from developing countries, by sharing and giving you some guidelines to write professional CV, Professional Resume for Job application, including some Common Interview Questions and Answers.

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